Nike looks beyond cricket, bets on soccer

May 7, 2007

I am happy that other game in India is started getting importance by Biz world. Cricket is unnecessarily given so much importance by media. Other game are not finding required fund due to that. That way other games with cricket were doing badly.
Nike is learnt to have signed a three-year deal with sports broadcaster ESPN-Star Sports (ESS) for Football game.

Nike is learnt to have signed a three-year deal with sports broadcaster ESPN-Star Sports (ESS) for Football game.

CRICKET-WARY advertisers have finally started to hedge their risks by betting big on other sports. In a first of its kind deal in India, the $15-billion American sports goods marketer Nike is learnt to have signed a three-year deal with sports broadcaster ESPN-Star Sports (ESS).

The Nike-ESS three-year partnership, sources add, is an attempt to develop the sport in the Indian market which has been heavily tilted towards only one sport — cricket.

The sports goods and apparel major last year announced a seven-year tie up with the All India Football Federation (AIFF) for an undisclosed amount.

The Rs 13-15-crore soccer-specific deal will be kicked off in October
The Nike-ESS pact is an attempt to develop the sport in the Indian mkt
Globally, Nike is known for its longstanding association with soccer
The $15-b sports goods co is creating an alternate avenue for itself in India

May be you are thinking that I hate cricket. But it is not true. Just I want to convey a message that all round development is needed for sports in India.

Source: Indiatimes

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